The Display™ Campaign: a European tool to be used by municipalities and their citizens
What is the Display™ Campaign?
The European Display™ Campaign was designed by energy experts from 20 European towns and cities. It is aimed at encouraging local authorities to publicly display the energy and environmental performances of their public buildings using the same energy label as for household appliances. The campaign is intended to arouse public interest in energy and climate issues, however complex they are, in a communicative and educational way. The idea is to engage citizens and make them more conscious of their energy consumption in order to reduce energy use and greenhouse gas emissions and achieve financial savings.
Why such a Campaign?
The Display™ Campaign was designed for two main reasons:
Energy and Climate: the time for waiting is over
With energy prices following an upward trend and greenhouse gas emissions on the increase, it is vital for our future that we reinvent our civilisation’s relationship with energy and intensify our consciousness-raising efforts in every sector of society. We have to achieve a new level of awareness and encourage energy-conscious behaviour in order to reduce greenhouse gas emissions.
Anticipating the European “Buildings” Directive
The European Union drafted this Directive as part of its commitments under the Kyoto protocol. The Directive stipulates that the public display of information on the energy performance of the buildings frequented by the general public will become a legal requirement by January 2006. The main objectives are reducing energy consumption and improving users’ comfort. The Display™ Campaign supports those pioneering towns and cities which are committed to anticipating the enforcement of such directive by offering them both a communication campaign and a project for the whole society.
To date, more than one hundred towns and cities have joined the Display™ Campaign, including Rome (IT), Frankfurt (DE), Bielsko-Biala (PL), Lille (FR), Durham County (GB) and many others. All of them benefit from attractive economic and social advantages as a result of their participation in the Campaign.