Display in practice - Bristol
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A Display poster for the green pioneer
Bristol City Council, one of the main pioneers of energy efficiency in Great Britain, has been involved for many years in raising City Council employees’ awareness and training them in energy saving techniques. However, a difficulty arose which was solved thanks to the Display Campaign.
Finding an attention-grabbing message which can arouse interest and encourage both staff and users to improve energy efficiency records is not an easy task. Bristol City Council quickly understood that the Display Campaign could provide an efficient, original and comprehensive solution to the problem. The Campaign, with its strong visual identity and innovative energy labelling system, therefore became the cornerstone of its public awareness-raising strategy.
A large banner, a local version of the Display poster, was hung up on the façade of CREATE, the City Council’s "environment centre". The City Council is currently surveying its stock of buildings and making the calculations necessary for the production of Dislpay posters for its 100 most prominent sites. Meetings with building managers are also being planned to prepare for the implementation of energy efficiency improvement measures through the encouragement of energy-conscious behaviour among staff and/or investment in building improvement measures.
The City Council advises all municipalities to join the Display Campaign and benefit from its custom-built tools.