You have finished all the necessary preparations and you can’t wait to start. With good planning and enough flexibility the campaign should run smoothly. The public initiation to your campaign should begin when the Display poster is revealed. This can be organised as a separate event (Helsinki) or part of a week of energy related activities (Brasov). Remember a local communication campaign is not a once off event. To make display sustainable the launch needs to be complimented by regular reminders and activities involving creativity and originality.