4 new Shining Examples
Due to the very high standard of the 8 authentic and diverse TCA Award applications that we received this year, we decided to select four of the candidates as Display shining Examples.
The Display® team did not just choose the four best TCA applications but based its selection criteria on the following: the originality of the communication strategies; the number of posters displayed; the creative tools that were designed; synergies with other partners, government or media; and the budget that the cities had at their disposal.
After analysing in detail each campaign, the following cities were chosen as Shining Examples:
Lviv City Council, Ukraine
Molenbeek - Brussels, Belgium
Highland Council, Scotland
The commune of Molenbeek in Brussels (BE) showed a lot of creativity to develop different tools that allow buildings users and visitors to contribute to a better management of energy within municipal buildings. With a didactic thermometer, a Help Desk direct phone line, Display® posters in two languages and an example of one of their GGG rated schools on National TV; the commune has raised their citizens’ awareness about energy efficiency.
The example of Ivanic-Grad (HR) is a reminder of the potential impact that Display® posters can have when produced in a very large size and clearly visible on symbolic municipal buildings. Basing its strategy on poorly rated buildings, together with a strong involvement of the media and citizens, Ivanic-Grad used Display as a political tool to show that they are actively renovating their public buildings.
Despite having a low budget, Lviv City Council (UA) the 3rd prize winners proved that it is possible to launch a large scale successful communication campaign by displaying 1063 posters in 362 buildings! This campaign is backed up with monthly monitoring of the buildings and each of their buildings has an action plan for no cost and low cost improvements in energy and water usage.
The Highland Council (GB), the 2009 winner of the Towards Class A awards stand out as the applicant that was able to initiate a long-term campaign with clear goals. As the local authority is conscious that people are the most important players in their environmental plan their aim is to target the behavioural change of its citizens.
Also we can not forget that the other applicants Angers (FR), Helsinki (FI), Nyíregyháza(HU) and winners of the second prize, Pamplona (ES) already have many of their initiatives highlighted in existing shining examples. Please click on each city to re-study each case.