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PREPARE

The first steps to be carried out are to collect data and calculate your posters. Once you know the building performance, choose which buildings you are going to Display and the message (simple actions and technical solutions) to add to the poster. Before hanging up the posters you need to plan the overall campaign by setting goals, identifying target groups, allocating roles and responsibilities, a budget and time schedule.

WHAT CAN I DO

- Data collection
- Calculate performance using Display software
- Choice of poster message
- Set goals
- Identify target groups
- Define roles and responsibilities
- Allocate a budget
- Develop a time schedule

DISPLAY RESOURCES

- Display Software
- Display Communication Handbook
- List of suitable Display Actions
- List of convincing arguments to participate in Display

Helsinki Courts Media

The first Finnish energy label was “displayed” in Helsinki in November 2006 during an information day. This event attracted around 40 visitors including TV, radio, and several reporters. The success of this event was largely due to very detailed preparation and planning starting from 6 months before the event until the day itself.

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Further examples:

Dublin, Ireland - Dublin Energy Day

Bratislava, Slovakia - Renovation of multi residential constructions

Riga, Latvia - Efficient lighting of a sports academy

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Campaign coordination: Energy Cities - 2, chemin de Palente - 25000 Besançon
Contacts:
Peter Schilken - Tél. : +49 7661 98 26 14 - Olivier Lagarde - Tél. : +33 3 81 65 37 90

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