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Faster, better, easier! Your Communication Campaign

The Display website offers a helpful tool that walks you through the initial concept of your campaign to the completion and monitoring steps. ‘Your Communication Campaign’ provides a collection of tips and offers easy access to a collection of ideas that are proven successful in the thousands of buildings all across Europe.

How to Prepare?
How do you explain that displaying building performance can save money, build awareness and help the environment? Find advice and useful arguments on the Prepare tab. Once there is broad acceptance of the concept, then you set goals, identify target groups, allocate roles and responsibilities, establish a budget and time schedule, collect data and calculate the building performance. Here you will find samples of simple actions and technical solutions to reduce energy, water and CO2.

How to Collaborate?
An energy certificate alone will not guarantee that your building’s performance improves. How do you convince management, other employees, involve external partners, or even choose energy ambassadors? The Collaborate tab explains how to promote Display to managers, how to hold workshops for staff and the public, and how to build a team of dependable people to launch the campaign. What methods keep people motivated and involved in the local campaign? Display provides you with a network of stakeholders and extensive documentation of shining examples by country, building type, and a variety of measures to choose from, such as building details, project description, costs, benefits, and partners.

How to Implement?
Your preparation is done. Now what? With good planning and enough flexibility, the campaign should run smoothly. The public should be introduced to your campaign and the Display posters. Many cities have a variety of approaches. Check out a few great examples—Helsinki, Brasov, or Lausanne three different approaches, each highly successful. A local communication campaign requires input, feedback and adaptations. How do you make Display a long-term, sustainable campaign? Find out on the Implement tab. Please check out the latest Be inspired by existing communication materials which has a catalogue of original designs that cities across Europe have created.

How to Promote?
Do you seek publicity about your event? Stories in the media are an essential part of the positive image of the Display Campaign. One of the main reasons why attempts at improving energy efficiency have failed is the inability of energy specialists to communicate with the community. Bridge the gap by using some tested methods on the Promote tab.

How to Evaluate?
What’s happening with energy consumption and building user habits? Continuous monitoring helps you identify and improve your campaign and get real energy saving results. The Evaluate tab provides questionnaire for the building user and a detailed description of the Display software, including the approach and methodology.

 
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You are here: > English > Newsletters > Monthly Newsletter N° 32 - August 2010
Your communication campaign
PREPARE COLLABORATE IMPLEMENT PROMOTE EVALUATE
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www.energy-cities.eu
Campaign coordination: Energy Cities - 2, chemin de Palente - 25000 Besançon
Contacts: Peter Schilken - Tél. : +49 7661 98 26 14 - Ian Turner - Tél. : +33 3 81 65 37 93

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