Private sector pilot group lifts off
The first meeting of the CYBER Display® private sector pilot group took place on Thursday the 4th of December 2008 in Brussels. The aim of the pilot group is to test the Display® calculation tool and poster in private sector administrative buildings to assess the extent and direction the poster and/or tool might need adaptation to better meet the needs of this sector. This will then inform a wider roll-out of the Campaign in the private sector, starting in the middle of next year.
The meeting was a huge success, providing a useful forum for discussion amongst pilot group members on their role in the pilot group and how to maximise the benefits of the group for all of those involved. Five pilot group members attended the meeting:
Ian Brown from Lee Moor Farm, a business park utilising renewable energy
Gabriel Vibert from Dexia, a bank providing public and project financing
Adrian Kitching from Megaman, a low-energy lighting manufacturer
Efrén del Pino Iglesias from URSA Insulation, S.A. – URALITA, an insulation manufacturer
Andy Smedley from Demeter Ltd, a water solutions consultancy
Pedro Guertler and Sarah McLean from EuroACE also attended in their role as the CYBER Display®project partner responsible for taking the Display® Campaign into the private sector.
Jörg Birkelbach from TREMCO illbruck, a manufacturer of building protection products, is also a member of the pilot group, but was unable to attend the first meeting.
The pilot group meeting highlighted the diversity of stakeholders that private sector organisations see as important targets for raising awareness of the environmental performance of their buildings and generating action, using the Display® poster. Key stakeholders also vary depending on the organisation and who they would like to influence using the Campaign. Some of the target stakeholders mentioned include colleagues, property managers, finance managers, CSR departments, visitors, customers, investors, tenants, industry associations, accreditation schemes and ‘green’ tourists. Pilot group members also highlighted the need to tailor the way the poster is presented and publicised amongst different stakeholders, in order to effectively receive their feedback.
The next meeting of the pilot group will take place in March 2009. By this stage, members will have had the chance to create Display® posters and obtain initial feedback from their target stakeholders. Sharing progress and experiences so far will be the focus of this next meeting.
If you are in contact with any private sector organisations that might be interested in joining the Display® Campaign, or if you would like further information on the pilot group, please contact Pedro Guertler at EuroACE.